Indeeyo

Last night I had the pleasure of attending the launch party at ZAZA nail spa for Indeeyo, a new online clothing boutique featuring independent designers of clothing and accessories.  The site takes the endless searching out of more overwhelming sites like Etsy, as the founders take careful consideration in curating their merchandise, while still providing unique pieces.  The lovely Jeanne of Shop Sweet Things invited me to the event, and to be quite honest, I didn't really know what to expect.  My usual partner in crime, Kelley L Cox, attended the event with me (and took all the photos you see above), and we had a blast.  I mean, who could say no to a goodie bag, discounted designer duds, a free manicure, and free cakepops and champers?  I'd say a job well done, and after meeting the sweet and humble founder, Jasmin (on the right in the top photo), I have high hopes for this new site.  I was also fortunate enough to meet Bryna Nicole (on the left in the top photo)who was there  promoting her line of handbags which are also featured on Indeeyo.  Not only is she a UCLA alum (go Bruins!) but also started her successful label from scratch and was super inspiring to talk to about starting a fashion brand.  All in all, it was a successful night, and I totally encourage you to check out Indeeyo!